What Sellers Can and Cannot Control

Sellers Control:

Selling Price v. Timing

• Timing is extremely important in the real estate market.
• A property attracts the most activity fromt the real estate community and potential buyers when it is first listed.
• It has the greatest opportunity to sell when its new on the market.

As the graph illustrates, most buyers purchase their homes at or below market value. If you overprice your property, you cut the proportion of buyers willing to make an offer. Using an accurate market analysis to price competitively from the start greatly increases the opportunity for a sale.